Website for Eensgezind Function Venue

by Admin 10. October 2012 06:09

I was amazed when I visited the beautiful function venue, Eensgezind, just outside Durbanville. This venue is surrounded by water and green scenes of nature. Ananda and Wilhana made me feel right at home with their warm hospitality when we discussed the re-design of the Eensgezind website.

They both wanted the Eensgezind website to portray not only the information needed, but to display it with a design that will catch the eye with a bit of French flair. Not a wonder that Eensgezind has been voted the number 1 reception venue in the Western Cape by the ABIA Awards.

Visit the Eensgezind website at www.eensgezind.co.za.

Also watch this space for their mouth-watering menus to be blogged about, soon.

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Clients | Websites

Posters for school in Durbanville

by Admin 15. August 2012 04:27

Xplore Studio designed and printed posters for a nursery school based in Durbanville.

It was so much fun to play around with colourful kids art!

Contact Xplore Studio for any of your graphic design needs, such as posters, flyers, brochures, vouchers, invitations etc.

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Graphic Design

Corporate Identity Tips

by Admin 12. August 2011 13:55

We cannot put enough emphasis on how important a well designed corporate identity can be for your business.

Before we give you a few pointers on the design of your corporate identity, we will first define the term corporate identity.

What is a Corporate Identity?

 
The corporate identity of a company refers to the external personality that is projected by a specific company to the public and others in the same market or field.  The corporate identity will help determine how others view the company as a whole; this also has a lot to do with public image control. A corporate identity includes branding and logos, marketing and advertising. These will have a specific and consistent colour scheme and design to assist in ensuring that the brand and company is recognisable and well known for years to come. Your corporate identity should profile and visualise the company's ideas, concept and character.

Corporate identity is also centred on effective communication between the company and the public. Some examples of communication with regards to corporate identity include press releases, advertisements, articles and other forms of communication. Focusing on behaviour and morals is also an important feature in corporate identity. When considering a corporate identity, it is crucial that you answer the following question: when a customer thinks about my company, what qualities, goals, purpose and impression comes to mind? Remember corporate identity is all about your image and how it will attract your potential target market.


Corporate Identity Tips 

    Your logo and other corporate identity items need to be simple and recognisable. It should not be too complex; this is so that the logo and catch phrase can catch people's attention and can be remember and stored in their memory.

    If your logo design is too fancy and over the top it will no be able to be placed on a number of different surfaces from letterheads to billboards.

    If you decide to use colours, it is important that you bare in mind that you need to stick to these colours and they need to be consistent throughout your packaging and advertising. Choose colours that are complimentary and memorable.

    When designing your logo, be sure to keep it unique, simple and original.

    You need to pay careful attention to your corporate identity as it is often the first impression people will have of your company. This can be achieved by building your brand and carefully marketing your product.

    Branding includes logo design as well as business cards, adverts and brochures.  These will describe your business's products, services and specialities. These are also used to create brand awareness and knowledge about your company and what it offers.

    It is important that you know what your company stands for and what they want to achieve.

    The identity needs to be consistent throughout all your campaigns and products.

    You should have a tagline that explains exactly what you do as a company and how it will benefit your clients by using your business.

    Limit the number of fonts you use in your logo and branding. This is because too many can become confusing and appear chaotic. Some good examples are "Avant Garde" and "Optima".

    Your corporate identity consists of 3 very important elements; these include the company name, logo and tagline.

    The logo, branding and general appearance of your company needs to be professional and shows that you mean business.

    Items that can be used to improve your corporate identity: business cards, letterheads, brochures, website and adverts.

    Remember visual interpretation is very important and can be used to your advantage.

    Conduct research by visiting competitor's websites. This will allow you to get ideas on designs that are pleasing to the eye and memorable.

    Avoid using clipart; it can look cheap and unprofessional. If you want to design your own logo, hire Optimus01 to help you to create a unique, memorable and special one.

    Only choose 2 colours when creating your corporate identity. This is also a cost effective way to design your logo and corporate identity.

    The size of the logo used to promote and improve your corporate identity needs to be considered. Ensure that it is legible in both very big and small sizes.

    When creating your corporate identity it is important that you include the phone number, email address, physical address, website URL and the products on all materials such as business cards, adverts and brochures.

    Look at your competitors and decide what you like and dislike.

    You will decide on the following for the corporate identity: colour, font, page layouts, and methods to achieve visual continuity and brand recognition for the brand.

    You also need to consider corporate communication such as advertising, PR and other information.

    It is important that you work on the ethics, norms and values of the company as a whole.

 

Xplore Studio gives credit to Optimus online thinking

 

It is never too late to invest in a well designed corporate identity, so do not hesitate - contact us today.

 

Andrea

 

 

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Corporate Identity | Graphic Design

Does your business need a website redesign?

by Admin 8. June 2011 08:14

There are probably dozens and dozens of reasons people supply about why they do (or, gasp! do not) need their website redesigned.

Here are a few of the most likely issues confronting your website, though:

1. Your current Website’s design is outdated.


This is the most common reason, and users know in an instant if a website is up to date or not, simply by the way that it looks. Websites with fuzzy or broken images, hard to read text and outdated layout are often skipped right over as web surfers often automatically assume that the website is years old and will have nothing valuable to offer. Think about it in real-life terms. If you see a dilapidated building on the street, with it’s sign barely hanging on and boarded up windows, are you likely to even give it a second glance, let alone attempt to go inside?

2. People aren’t sticking around.

 

While a design can be up to date aesthetically, it may be lacking in functionality, and so users are getting confused when they first get to the site and subsequently are turned away. Your site needs to immediately demonstrate its purpose. Internet users are impatient and don’t like to search around on pages for what they’re looking for, they want it presented clearly and concisely the moment they arrive.

3. Not enough traffic.

 

Of course, you may find yourself with a nice looking site, and it may even be functional, but you’re just not seeing any traffic. If your site has been around for awhile, a lack of traffic indicates that you’re not doing well with the search engines. This could be caused by the fact that your site wasn’t built correctly, or that you need to work on the content presented therein.

4. Your company has grown.

 

This is one of the better reasons to redesign. Your company is growing, whether in your physical store locations or online, and you need to expand to accomodate this growth.

(Xplore Studio gives credit to ClickNathan)

 

So if you think that your website might be due for a redesign, contact us at Xplore Studio and we can find a cost effective solution that fits your budget.

Andrea

 

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Online Marketing & SEO | Websites

You could still be on holiday...

by Admin 13. January 2011 09:57

Our business services include: Website Development, Graphic Design, Branding, Corporate Identity and Online Marketing

 

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Promotions

The blondes are back

by Admin 10. January 2011 03:28

Although we had a short, but fun filled break, we are fully recharged and on a mission for the new year. We would like to thank all our clients for your support in 2010 and we look forward to working with you during the course of this year.

Xplore Studio is back at the office and already we’ve started with a bang. Our projects lined up for this month are well on track and we had no choice but to get out of those holiday vibes and get into our thinking caps.


We are very excited about 2011 and we know that Xplore Studio will reach new heights. So if you are interested in a brand new custom designed website, corporate identity, logo or branding contact us so that we can wow you with our talent.


May 2011 be your best year yet…


Andrea

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General

Tent Calendar Special

by Admin 5. October 2010 05:17

Tent Calendar Special

Put your name on your client's desk 365 days of the year!

Includes 1 000 full colour calendars
Professional, custom design and printing included

We also do:
Logos, branding, graphic design, websites, online marketing and printing

Contact andrea@xplorestudio.co.za for this special offer

 

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Promotions

Landscape Logo

by Admin 2. August 2010 05:07

The great thing about the line of work we are in is that we get to meet people from many different industries – and of course design for these industries.
 
We are busy giving FSA Property Services a revamp and I must admit that this is quite a fun project to work on.  FSA Property Services is a landscaping company based in Durbanville and excellent at what they do. Seeing as landscaping tends to let one think of creative layouts, we had a blast with Beaulah and her brand to cook up something simple but different.

We especially love the logo design with the roll on lawn and implemented this on the business card as well.

Look out for more of our design work to come...

 

Marlene 

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Clients | Corporate Identity | Graphic Design

How to choose the right Graphic Designer

by Admin 21. July 2010 07:02

Selecting the right woman for the right job at the right time is an extremely difficult task. Clients, who are looking for graphic designers to do their work, often do not know how to select the appropriate graphic designer. Since the selection of a graphic designer is a very daunting and tiring process, clients tend to get frustrated and select the graphic designer they can easily locate.


There are several ways that clients go about searching for a graphic designer. Some of these include:

   1. Checking design companies and freelance graphic designers.
   2. Contacting established companies and their hired graphic designers.
   3. Asking your business associates and relatives who have previously hired a graphic designer.
   4. Posting free classified ads on online design forums.
   5. Selecting a graphic designer through an online design contest

 
Criteria for selecting the graphic designer:

While there are numerous people who are offering their services as graphic designers, they differ in the level of experience, skill and professionalism. Searching for a suitable graphic designer can be quite a cumbersome process and cause an awful confusion for clients. Therefore, look out for the basic attributes of a graphic designer before selection. I have listed some of them below

   1. A Strong and Dynamic Design Portfolio:

A strong portfolio is the foremost attribute that you should look for while choosing a graphic designer. An experienced and talented graphic designer can be judged by their design portfolio. Graphic designers who have a weak design portfolio or simply don’t have one are signifying their low level of experience. The more dynamic the portfolio will be, the more versatile the graphic designer will be.

   2. Good Interpersonal Skills:

A very important quality of an experienced and adroit graphic designer is the ability to interact with their clients. Good interpersonal skills include listening intently to the clients and then suggesting ideas to spell out that they understand what is required from them. Graphic designers who cannot place their ideas clearly to their clients demonstrate their lack of experience.
  
   3. Strong Marketing Skills:

While it is not necessary for a graphic designer to possess a degree in Marketing, but to be able to market the clients’ products and service efficiently is important. While choosing a graphic designer, always ask for the ways in which the graphic designer will promote your products and services through his design work.
 
   4. Say No to Nepotism:

One of the most common practices prevalent in corporate hiring process is the nepotism. Many a times, designers are hired on the basis of favoritism, which is bad for the corporations. Selection of graphic designers should be made purely on merit basis. Hence, when you are hiring a graphic designer, you should set aside personal issues. It doesn’t matter to which ethnic, religious or political orientation the graphic designer belongs to as long as he/she is talented and qualified.
  
   5. Professional Approach:

An expert and experienced graphic designer can be identified by the way they talk, the way they walk and the way they deal with their clients. An able graphic designer will work with professionalism. They will work with contracts to safeguard the clients’ and their own interests.

   6. Impressive testimonials and referrals:
     

Another factor that is crucial in determining the ability of a graphic designer is the testimonials and reviews from previous clients. If majority of his previous clients are happy and content with his design work, you can rest assure that you will also get a     similar treatment.

In the end, I would recommend that no matter how you choose a graphic designer make sure that both you and the graphic designer are on the same wavelength. Choose wisely or you will lose badly!

 

Marlene 

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Articles | Graphic Design

The importance of an e-mail signature

by Admin 12. July 2010 07:55

An often overlooked, but extremely important part of an e-mail is the signature block. Your e-mail signature should be the final section of each e-mail that you send. It acts as an information and marketing block that provides pertinent and important information about you or your company to anyone that corresponds with you via e-mail.

There are several aspects that you should be aware of when creating your e-mail signature that we’re going to look at:


- Your contact information

- Your name
 
- Your title

- Company name

- Phone number(s)

- Fax number(s)

- Physical address

- Website address

- E-mail address

- Logo

 

These are the basics of what you need to communicate in your signature. They allow anyone that receives an e-mail from you to quickly locate an easy way to contact you or your business. Be sure to include your e-mail address as well in the signature, even though it may seem redundant or not make much sense to include it.

 

Keep it short and simple

 

The shorter the better. Keep it simple. Remember, your e-mail signature is for branding and allowing the ability to quickly contact you. Short and simple.

 

Make it look professional

 

Although it’s fun to throw in animated .GIFs, purple backgrounds and ants marching in a circle around your name, those don’t exactly convey professionalism. You want your signature to be aesthetically pleasing and project the image of reputable and professional.

 

Fonts

 

As mentioned above, aesthetics and the ability to easily read and locate contact information is of the utmost importance. With that being said, keep in mind the following:

- Avoid small fonts

- Avoid extra large fonts

- Avoid lengthy sentences and multiple lines

- Avoid multiple colors

- Avoid multiple font types and sizes

- Remember, just keep it simple and elegant.

 

Andrea

 

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Articles | Graphic Design


Please send your queries or any info directly to info@xplorestudio.co.za and we will contact you as soon as possible.

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