Blog vs Facebook

by Admin 28. March 2012 18:24

The question remains, is a blog still a good investment for your business, especially compared to facebook?

My opinion, your blog should still be your main strategy for marketing on the web. A blog will give you the ability to grow your personal brand, make it easy for people to find your business and comment on your work and give you control over the social technology. Patricia Redsicker at Wordview Editing has composed a very informative infographic that provides 10 good reasons why blogging is better than Facebook. Apart from the fact that your blog is unique, your articles is always available and your blog does improve your search rankings, if setup correctly and writing regular posts.

Contact Xplore Studio to give you a free quote on a blog for your business.

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Articles | General | Online Marketing & SEO

Well designed online portfolio/website critical for any photographer

by Admin 11. August 2011 14:58

 

We at Xplore Studio just love designing and developing photographers' websites. With photography you have the advantage to play around with so many different styles and techniques - plus you have the added bonus of working with beautiful, great quality images that brightens up the website.

If you are a photographer and would like your own unique and cost effective website designed, do not hesitate to give us a call - we will create an online portfolio within your budget.

 

Here are a few pointers.....


As a photographer, your most important marketing tool is your online photography portfolio. On your website or your blog, this is what’s going to showcase your work, and get you hired. Yet I see mistakes all the time. And I have a ton of questions like, “Why isn’t my site getting any traffic?” and “Why aren’t people contacting me online?” Here are 10 mistakes we see frequently – do you see yourself here?

1. Enter Page


Do you really need to divide up your site, and dedicate one whole page to making your visitors choose? If they type in your URL, they want to see your site. They want to start learning about you immediately, not have to decide if they want to visit your Flash site, Mobile site, Fast site, Slow site, Blog, Flickr portfolio, etc. Yes, you can weave things into your site, and have things on the side of your content that allows them to navigate elsewhere. But don’t make your first impression just a choice.

2. Photo Size


Have you ever gone to a photographer’s site, only to wait 30 seconds for it to load a huge file thousands of pixels in size? Boring. This is the web. You don’t need large files – the smaller the better for loading, and to protect you from clients downloading them to manipulate them. Stick to an image that is between 500-1000 pixels on the long edge, depending on how you are grouping them together.

3. Music


Um, no. Just don’t do it. There is no such thing as setting the mood or creating ambiance. If a visitor heads into your site at work on their lunch hour, you better believe they will back out quickly when the music starts. The web is visual, unless you find a video you choose to watch.

4. Photo Quantity


A portfolio is what you make of it. You can have a flash gallery that creates a slide presentation. Or you can choose to sort by category, client or niche, and showcase a great deal of your imagery. This isn’t a place to put every image from the shoot – showcase what made the shoot special. For a portrait setting, we may have put up 10 to 20 images. For a wedding, around 200 (we shot 2000-3000 images at every event PJ style). There is no such thing as too many photographs, IF you tell a story with what you have.

5. Fill It Up


Every photographer has to start somewhere. If you really want to get into weddings and you’ve only done one, by all means put it up. But don’t forget to quickly put up every other wedding you do as well. A potential client really wonders when they visit your wedding gallery, and only finds one bride.

6. Pay, Don’t Go Free


With all the options you have available to you today, there really is no reason to not have a classy, custom made web presence. Don’t opt for a Facebook or Flickr presence only. You have to control your portfolio, and give it your unique style.

7. Make It Easy


Create navigation that’s easy to follow. Don’t load it up with 30 choices; make it easy for me to decide where to go to next. Don’t label things with “cute” wordings. Go for the normal, and follow what the big stores do. People are used to commonality here, so don’t confuse them by trying to be different. Be different in your photography style, or the way you offer customer service. Don’t go for the cute on things you can’t control – like the way they move around your site.

8. Flash


If you’ve been on this site before, you know my feeling towards Flash sites. Don’t do it. It makes things difficult to control, difficult to navigate, and difficult for the search engines to find. I don’t mind the occasional Flash splashes to show off some of your work. But don’t put your entire portfolio into a Flash presentation. They will always have to start at the beginning, and can’t be specific about images they like. “I like the image at this URL, clicking the 3 category, the 15th image in” makes it a little hard to communicate.

9. Think Sales


I’ve been on photography sites where there is no contact information. Period. The idea of having a site is to make connections, and let anyone and everyone connect with you. Have a contact us form. Put your email on every page. Put your phone number right near your header. Put your address and a map to your studio. Put your Facebook, Twitter and Flickr connections on every page. Tell them how to connect with you.

10. Be Original


Don’t look through photographers sites to find one to mimic. Go to a different industry. Check out architecture, authors or sculptures. Look through Amazon, Oprah and Martha Stewart. Find things you like, and pull from a variety of sources. You don’t want a potential client to show up and say, “this site was just like X’s site”. You want them to say, “WOW”.

We give credit to Virtual Photography Studio. 

Andrea

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Articles | Websites

25 Lessons Learned from Bill Gates

by Admin 15. June 2011 08:57

 

There are few people I admire as much as Bill Gates. I find these insights and lessons just brilliant...

Bill is full of lessons and insights.  Here are 25 plays we can take from the pages of his playbook:

1.    Change the world, or go home. There is a little sign on many doors at Microsoft.  It features the blue monster and it reads:  “Change the world, or go home.”  Not only does that phrase capture the spirit of thousands of Softies … it speaks to the way Bill Gates drives his life.  He lives to build a better world, whether it’s one version, one platform, one system, one idea, one cause, one innovation at a time.  The beauty is, he knows how to scale and amplify his impact in powerful ways – he’s on top of his game.

2.    Blaze the trail.  The path isn’t always there.  Sometimes you have to make it.  Sometimes people will think you’re crazy.   Sometimes you are just ahead of the curve.  it’s a dream for a reason, and sometimes making your dreams happen takes going out on a limb and giving your all for what you believe in.  Bill Gates believed that the personal computer was the future and that there should be one on every desktop and in the living room and it would change the way we work and how we live in unimaginable ways.

3.    Make an impact.   Drive from impact.  Bill Gates makes choices based on impact.  Whether it’s following his passion or investing in a cause, he drives from making impact.  He doesn’t just do things because he can.  He does things because they matter and he can make them scale.

4.    Humanities greatest advances are the ones that level the playing field.  Bill Gates has a strong belief that “All lives have equal value.” Help those that can’t help themselves.   Everybody deserves a chance at their best life.  Lift the underdogs of the world up.  In his speech at Harvard, Bill says, “Taking a look back, one big reqret is, I left Harvard with no real awareness of the awful inequities in the world.  The appalling disparities of health and wealth and opportunity that condemned millions of people to the lives of despair.  I learned a lot here at Harvard about new ideas and economics, and politics.  I got great exposure to the advances being made in the sciences.  But humanities greatest advances are not in its discoveries, but in how those discoveries are applied to reduce inequity.”

5.    A sense of urgency. The world changes fast.  The market changes faster.  Bill says, “In this business, by the time you realize you’re in trouble, it’s too late to save yourself. Unless you’re running scared all the time, you’re gone.”

6.    The market doesn’t always drive the right things.  In one of his powerful TED talks, Bill says, “There are some very important problems that don’t get worked on naturally.  That is the market does not drive the scientists, the communicators, the thinkers, the government to do the right things.  And only by paying attention to these things, and having brilliant people who care and draw other people in, can we make as much progress as we need to.”

7.    Live your values.  When you let the world know what you’re about, you become a lightening rod and you attract people with the same values.  At Microsoft, Bill Gates attracted people with a passion for changing the world and joining him on a journey to help create better lives through technology and innovation.  On the philanthropy side, Gates connects with U2’s Bono beyond the music when it comes to sharing their global mission to end poverty, disease, and indifference.  In 2005, TIME named Bono, Bill and Melinda Gates, “Persons of the Year” for their humanitarian work.  On Bill Gate’s 54′th birthday, Bono had this to say before leading the crowd in Happy Birthday:  “Without him, and without his business, we just wouldn’t be where we are today. It’s his birthday today. Bill Gates is in the house.”

8.    Your best gets better with the right people.  Don’t go it alone.   You’re better when you’ve got the right people around you.  Bill Gates built a culture of the best and brightest and was good at convincing his friends, such as Paul Allen and Steve Ballmer to join him on his adventures.  By surrounding himself with smart people, Bill was able to scale.  He also had a sounding board for ideas.  More importantly, ideas could get better from the combined smarts and perspectives.  Bill also knows how to complement his strengths by having the right people around that make up for his weaknesses.

9.    Innovation is the heart and soul of a business.   It’s about bringing ideas to market and applying research.  If you don’t innovate you die.  The world keeps changing.  To stay ahead of the game, or even to stay in the game, you have to keep innovating: innovate in your products, innovate in your process, innovate in the markets, etc.  Bill Gates uses innovation as a way to drive impact whether it’s shaping software or saving the planet.

10.    Be the platform.  Be the platform people can build on.  See the role that you play in building something that let’s other people build on what you do best.

11.    Build a better system.  Don’t just solve a one-off problem.  Make the solution systematic and make it repeatable.  Find, create, or leverage systems.  There is always a system, whether it’s at the micro-level or the macro level.  The system has inputs and outputs, cycles, and levers.  Whether you’re creating the system or leveraging the system, you’re more effective when you realize that there is a system.

12.    Build an ecosystem.  There are systems and ecosystems all around us.  Bill says, “Personal computing today is a rich ecosystem encompassing massive PC-based data centers, notebook and Tablet PCs, handheld devices, and smart cell phones. It has expanded from the desktop and the data center to wherever people need it — at their desks, in a meeting, on the road or even in the air.”  On creating partners for your ecosystem, Bill says, “Our success has really been based on partnerships from the very beginning.”

13.    Know how to turn the crank.  Take action.  Execute.  The problem isn’t a shortage of ideas, it’s execution.  Lots of people have ideas.  There is an overload of ideas.  The real gap is bringing ideas to market in a way that matters.  The secret sauce is ruthless prioritization of the ideas that make the most impact.

14.    Take Care of Your People. Bill Gates says, “Great organizations demand a high level of commitment by the people involved.” He set a powerful example of taking care of employees, from private offices for developers to creating a workplace of extreme empowerment, engagement, and passion.

15.    Divide and conquer the problem.   There is always a way to chunk up the problem and prioritize more effectively.  Whether it’s slicing the problem into versions over time, or simply taking the most meaningful or highest ROI (Return On Investment) pieces of the problem and tackling them first, you can make progress on the worst of problems or the best of opportunities.  No problem withstands sustained, focused effort that learns and improves over time.

16.    Improving your odds doesn’t guarantee success.  One of Bill’s stories during his speech at Harvard is how he learned this lesson: “Radcliff was a great place to live.  There were more women up there and most of the guys were mad science types.  The combination offered me the best odds if you know what I mean.”

17.    You don’t have to be first to win.  Bill says, “Microsoft has had its success by doing low-cost products and constantly improving those products and we’ve really redefined the IT industry to be something that’s about a tool for individuals.”

18.    The toughest feedback to hear, is the feedback you need the most.  You get better by listening to your toughest critics.  Your greatest source of growth can come from the people that will tell you what you need to hear, not just what you want to hear.  Bill says, “Your most unhappy customers are your greatest source of learning.” Bill also says, “You’ve got to want to be in this incredible feedback loop where you get the world-class people to tell you what you’re doing wrong.”

19.    Business and technology go hand in hand.  Bill says, “Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without the talking about the other.” We’re truly living a knowledge worker world, where information technology is front and center.  Bill says, “It’s pretty incredible to look back 30 years to when Microsoft was starting and realize how work has been transformed. We’re finally getting close to what I call the digital workstyle.”

20.    Frame the problem.   Bill says, “I believe that if you show people the problems and you show them the solutions they will be moved to act.” Framing a problem is simply how you look at a problem, just like how you frame a picture.  It’s about choosing what to focus on, what’s in and what’s out.  When you frame the problem, you bound it.  Framing also helps you get a better perspective on the problem, as well as share the problem more effectively with others.  Some questions to help frame a problem include: Who’s the customer? What are their needs and priorities? What’s happening in the market? What are competitors doing? What are our options for responding?  How do we differentiate? How is technology changing and what possibilities does it offer our customers? What are the priorities for our business?   See How To Think Like Bill Gates.

21.    Celebrate success, but learn from failure.  Don’t repeat the same mistakes and don’t wallow in your wins.  Bill says, ““It’s fine to celebrate success but it is more important to heed the lessons of failure.”

22.    Technology is just a tool.  Don’t lose sight of the end in mind or the difference that makes the difference.  Bill says, “Technology is just a tool. In terms of getting the kids working together and motivating them, the teacher is the most important.”

23.    Don’t automate inefficiency.  Make sure something actually makes sense to automate, otherwise you compound the problem.  Bill says, “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”

24.    Empower people.  Put the right information into the hands of the people that can make the most of it.  Bill says, ““The vision is really about empowering workers, giving them all the information about what’s going on so they can do a lot more than they’ve done in the past.”

25.    Go digital.  Connect people, process, and technology.  Create a digital landscape or a virtual world to reduce friction and to create new possibilities.  Bill says, ““One of the wonderful things about the information highway is that virtual equity is far easier to achieve than real-world equity…We are all created equal in the virtual world and we can use this equality to help address some of the sociological problems that society has yet to solve in the physical world.”

 

Andrea

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Articles | Websites

Why is branding so important?

by Admin 11. February 2011 04:20

Why is Branding so important?

At the heart of a great business is a first class product or service and every business wants to be a customer’s ‘first choice’. Building and managing a brand can play a large part in making this happen and if you want to strengthen and manage the perceptions of your business, then a strong brand is needed. Good branding elevates and differentiates your like-for-like products or services and gives your customers reason to choose you over your competitors.

OK, What is Branding?

  • Branding is the building of trust with employees, customers and stakeholders.
  • In marketing terms, the definition of branding is the sum total of a company’s value, including products, services, people, advertising, positioning and culture.
  • Brands give potential clients a firm idea of what they are buying before they buy it, making the purchasing decision easier.
  • Customers trust strong brands because they know what to expect.
  • The term ‘brand’ should not be confused with Brand Identity or Corporate Identity. Brand Identity is an element of the brand experience and we’ll talk about brand identity below.


But... brands aren’t just for big companies, they can make smaller businesses stand out from the crowd, particularly if you operate in a competitive market. We need to trust the people we do business with.

The benefits of branding and why should small businesses bother with it?


The most important reason is that it can help increase your sales. This means that when you need to increase your prices (because you are a small company, and there are only so many hours in the day) then your targetaudience will be accepting of your price increase. Think about it like this - if your company is built upon a solid brand base, you can build up to the next stage successfully without losing the trust of your customers.

Branding also encourages confidence and trust in your product/service - If you do experience a one-off issue with a product or service, your customers would be more likely to understand, if your brand ethos proves that you’ll do what it takes to resolve the problem.

Branding also develops the uniqueness of your product.

Marlene

 

When is a website redesign necessary?

by Admin 7. February 2011 08:03

Is it time for a web site redesign for your business?

How do you know when it’s time for a redesign of your business web site? If your business web site gets targeted traffic, makes you money, or provides leads, does that mean you don’t need a redesign? Not exactly. Web technology changes almost daily. Even if your web site is only a few years young, there are things that you can do and add to it to make it even better. While there are no specific guidelines for knowing when the time is right for a redesign, you can ask yourself a few questions that will give you some help with the decision.

First, what is a web site redesign?

Let’s answer this question first before we go any further. A web site redesign is not adding a few new pages and changing your logo on the front page. Updating and maintaining content should be a mandatory task for any business web site. Web site redesign is about changing the functionality and overall essence of your business on the web.

Web site redesign will typically include a number of goals that have to be accomplished. Improving the usability and visitor engagement by overhauling the look, feel, and graphics of the web site is the most common thing that people think of when it comes to redesign. Redesign can also include implementing social media applications like a blog, or adding new features like a shopping cart or customer log-in section. Sometimes, it’s doing all of the above!

Has it been more than 3 years?


Things change fast on the internet. 3 years ago, an “ugly” web site could have been just as successful as any other. These days, your web site is considered the face of your business. It is usually the first point of contact for a customer to your business. Any web site designed 3 or more years ago probably doesn’t have the design styles or usability of one designed today. Current web sites are all about grabbing attention quickly and engaging the user.

The beauty of the internet is that it gives users a choice. With so many business web sites out there, your bland web site with pages of outdated text will stand no chance against one that’s been highly optimized to reach its target demographic. An old-looking web site can turn people away from your company in a flash, especially if your competitors can better grab their attention. Visitors want web site to be clean, classy, and appealing.

Has my traffic reached a plateau?


If your traffic has remained the same month to month over the past few years, then it could be time for a redesign. Usually traffic can be increased by adding new content, but if you’re going to go through the trouble then it might be wise to kill two birds with one stone: Optimize your site for search engines first, then add more content.

A web site that isn’t search engine friendly means adding new content can be a huge waste of time. With one of our clients, we quadrupled their traffic by optimizing every page of their site for search engines without adding any new content. Optimizing a web site for search is a redesign within itself, but it must be done if you want to expand on your existing web site.


Has the competition updated their web sites?


ost business owners know their competition. You keep a close eye on what the competition is doing in magazines, mailers, the phone book, and every other advertising medium available in your area. The web should be no different.

If you’ve noticed that many of your competitors have updated their web sites with new user-friendly features, catchy graphics, or revamped sales pages, then it might be a sign that you should too. Even if your web site has been successful for you, eventually the competition will start to attract more visitors and in the long run they will surpass you in search rankings if you don’t do anything about.

Have you received customer and internal feedback about your site?

If your customers and employees are telling you something, you should listen! One of the most important resources you have as a busy business owner is feedback from your own customers and employees. If they’re telling you your web site is hard to use, boring, or outdated, then it is definitely time for a web site redesign.

What if you have no immediate feedback from your customers or employees? One method of gathering feedback is through surveying. Ask some of your customers or employees how they feel about your current website, which new features they would like to see, and how your current web site affects how they buy or work. Offer a reward for their participation to improve response rates. You could be very surprised from what you’ll learn!


Conclusion


The businesses that succeed on the internet are the ones that stay on top of their game. They know their customers and give them exactly what they want. The attention span of today’s internet user is shorter than ever. There is just too much choice available for them to stay on a stinky, old web site.

If you want to move ahead of your competition, you have to evaluate where you are and where you want to be. Web site redesign is one of our favorite services that we provide. Get in touch with us to see how we can help your business develop a web site that impresses visitors every time.

 

Andrea

 

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Articles | General | Websites

How to choose the right Graphic Designer

by Admin 21. July 2010 07:02

Selecting the right woman for the right job at the right time is an extremely difficult task. Clients, who are looking for graphic designers to do their work, often do not know how to select the appropriate graphic designer. Since the selection of a graphic designer is a very daunting and tiring process, clients tend to get frustrated and select the graphic designer they can easily locate.


There are several ways that clients go about searching for a graphic designer. Some of these include:

   1. Checking design companies and freelance graphic designers.
   2. Contacting established companies and their hired graphic designers.
   3. Asking your business associates and relatives who have previously hired a graphic designer.
   4. Posting free classified ads on online design forums.
   5. Selecting a graphic designer through an online design contest

 
Criteria for selecting the graphic designer:

While there are numerous people who are offering their services as graphic designers, they differ in the level of experience, skill and professionalism. Searching for a suitable graphic designer can be quite a cumbersome process and cause an awful confusion for clients. Therefore, look out for the basic attributes of a graphic designer before selection. I have listed some of them below

   1. A Strong and Dynamic Design Portfolio:

A strong portfolio is the foremost attribute that you should look for while choosing a graphic designer. An experienced and talented graphic designer can be judged by their design portfolio. Graphic designers who have a weak design portfolio or simply don’t have one are signifying their low level of experience. The more dynamic the portfolio will be, the more versatile the graphic designer will be.

   2. Good Interpersonal Skills:

A very important quality of an experienced and adroit graphic designer is the ability to interact with their clients. Good interpersonal skills include listening intently to the clients and then suggesting ideas to spell out that they understand what is required from them. Graphic designers who cannot place their ideas clearly to their clients demonstrate their lack of experience.
  
   3. Strong Marketing Skills:

While it is not necessary for a graphic designer to possess a degree in Marketing, but to be able to market the clients’ products and service efficiently is important. While choosing a graphic designer, always ask for the ways in which the graphic designer will promote your products and services through his design work.
 
   4. Say No to Nepotism:

One of the most common practices prevalent in corporate hiring process is the nepotism. Many a times, designers are hired on the basis of favoritism, which is bad for the corporations. Selection of graphic designers should be made purely on merit basis. Hence, when you are hiring a graphic designer, you should set aside personal issues. It doesn’t matter to which ethnic, religious or political orientation the graphic designer belongs to as long as he/she is talented and qualified.
  
   5. Professional Approach:

An expert and experienced graphic designer can be identified by the way they talk, the way they walk and the way they deal with their clients. An able graphic designer will work with professionalism. They will work with contracts to safeguard the clients’ and their own interests.

   6. Impressive testimonials and referrals:
     

Another factor that is crucial in determining the ability of a graphic designer is the testimonials and reviews from previous clients. If majority of his previous clients are happy and content with his design work, you can rest assure that you will also get a     similar treatment.

In the end, I would recommend that no matter how you choose a graphic designer make sure that both you and the graphic designer are on the same wavelength. Choose wisely or you will lose badly!

 

Marlene 

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Articles | Graphic Design

Why Online Marketing is important

by Admin 13. July 2010 05:45

The www as we know it has had phenomenal growth in the past 11 years. During March 2006 the Internet community was estimated at over 1Billion users . Of that total figure South Africa represents 5 million users . These figures in itself is very impressive, but let's compare these figures to the alternative marketing options available to business in South Africa.


Alternative marketing options
 

Television in South Africa is the largest possible source for advertising and at a Combined 17.5mil viewers including SABC Africa, also the most expensive form of advertising. The result is a marketing strategy that is far above the budget of the average business.

Known issues with these types of marketing is to a great extend your return on your investment as these marketing options can be compared to shotgun marketing. The viewers are not targeted audiences and the basic demographics are known by a small sample made by the media company for costing purposes. The main factor that determines your audience is costs. You need to fit a tight budget and compare it with estimates of expected reaction to decide what timeslot your advertisement should be broadcasted. The broadcast usually last for a period of between 5 to 45 seconds and every time it is broadcasted you pay additional costs.


Online Marketing



Online marketing to a great extend has become a science, in that the website that you are able to make live at a very low cost is available to over 1 Billion viewers at any given time. Visitors that end up on your site can be tracked and very accurate user behavior can be drawn up, allowing you to apply improvements to your marketing strategy in a short period of time and then successfully track changes made for further improvements.

The accurate tracking and monitoring of website visitors is what makes online marketing so unique and beneficial. It is to great extend impossible to accurately track the sources of your marketing campaigns with conventional methods but with the online marketing sector you can track successful traffic sources as far as conversion rates and value per visitor is concerned. This enables you to tweak your marketing campaign in order to get better-targeted audiences that increase ROI.


Search Engines


Search Engines are in general compared by to the yellow pages. However this type of comparison is an injustice to the success that are accomplished by a proper search engine marketing strategy. By not being visible on search engines your site virtually becomes like having the Menlyn shopping center in the middle of the Kalahari. People don't know about it nor do they go there. SEO is a vital part of your online marketing strategy because it delivers highly targeted audiences with excellent conversion rates. People that visit your site from a search engine were looking for your services or products.

 

Marlene 

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Articles | Online Marketing & SEO

The importance of an e-mail signature

by Admin 12. July 2010 07:55

An often overlooked, but extremely important part of an e-mail is the signature block. Your e-mail signature should be the final section of each e-mail that you send. It acts as an information and marketing block that provides pertinent and important information about you or your company to anyone that corresponds with you via e-mail.

There are several aspects that you should be aware of when creating your e-mail signature that we’re going to look at:


- Your contact information

- Your name
 
- Your title

- Company name

- Phone number(s)

- Fax number(s)

- Physical address

- Website address

- E-mail address

- Logo

 

These are the basics of what you need to communicate in your signature. They allow anyone that receives an e-mail from you to quickly locate an easy way to contact you or your business. Be sure to include your e-mail address as well in the signature, even though it may seem redundant or not make much sense to include it.

 

Keep it short and simple

 

The shorter the better. Keep it simple. Remember, your e-mail signature is for branding and allowing the ability to quickly contact you. Short and simple.

 

Make it look professional

 

Although it’s fun to throw in animated .GIFs, purple backgrounds and ants marching in a circle around your name, those don’t exactly convey professionalism. You want your signature to be aesthetically pleasing and project the image of reputable and professional.

 

Fonts

 

As mentioned above, aesthetics and the ability to easily read and locate contact information is of the utmost importance. With that being said, keep in mind the following:

- Avoid small fonts

- Avoid extra large fonts

- Avoid lengthy sentences and multiple lines

- Avoid multiple colors

- Avoid multiple font types and sizes

- Remember, just keep it simple and elegant.

 

Andrea

 

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Articles | Graphic Design

The importance of a well designed Corporate Identity

by Admin 28. June 2010 04:11

Corporate Identity is "persona" of an organization that is designed in accordance with your business objectives to facilitate the achievement of your actual goals. In general, it includes a logo and supporting elements commonly assembled within a set of rules. These rules administer how the identity is functional and confirm approved color palettes, typefaces, page layouts and other such methods of maintaining visual stability and brand acknowledgment across all physical, web, and electronic manifestations of the brand.

 

Corporate identity is composed of three parts:

• Corporate designs (logos, flyers, brochures, business cards, and stationary)
• Corporate communication (commercials, public relations, and information)
• Corporate behavior (internal values, ethics and norms)

Corporate designs have become a worldwide procedure for promoting companies and improving corporate culture. Logo, flyers, letter heads, company brochures, executive's business cards and other stationary like envelopes and things determine your corporate identity.

Your Logo is the illustration of your business. It gives the first impression of a business. Before starting a business, much stress is given to a perfect logo design. Our logo design experts understand the importance of logo for your business identity as well as its impact in your business. They design your logo according to the name of company and the business product or service you are going to offer.

A perfect logo gives unique identity to the business and, it is as important to the business as the business name.

Brochures Design - Brochures usually come into play so one can make a smart buying decision. Someone selling a product or service, knowing what type of brochure you need to advertise your products and services is critical to turning your prospective customers into paying customers.

The organization has to focus on these small yet important aspects of identity. This is very much important in marketing prospects, because at that time you interact with people using your stationary only. The most important thing your marketing person carries with them is your name and business card, so these things are important and should be taken care of properly.

Marlene

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Articles | Corporate Identity

Introduction to SEO

by Admin 23. June 2010 04:54

What is Search Engine Optimization (SEO)?

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).


Why does my company/organization/website need SEO?

The majority of web traffic is driven by the major commercial search engines - Google, Bing and Yahoo!. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.

Why can't the search engines figure out my site without SEO help?

Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas, the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.


Andrea

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Articles | Online Marketing & SEO


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