Blog vs Facebook

by Admin 28. March 2012 18:24

The question remains, is a blog still a good investment for your business, especially compared to facebook?

My opinion, your blog should still be your main strategy for marketing on the web. A blog will give you the ability to grow your personal brand, make it easy for people to find your business and comment on your work and give you control over the social technology. Patricia Redsicker at Wordview Editing has composed a very informative infographic that provides 10 good reasons why blogging is better than Facebook. Apart from the fact that your blog is unique, your articles is always available and your blog does improve your search rankings, if setup correctly and writing regular posts.

Contact Xplore Studio to give you a free quote on a blog for your business.

Tags:

Articles | General | Online Marketing & SEO

Welcome aboard on the Xplore train Gerda!

by Admin 23. September 2011 05:07

A warm welcome to Gerda van Zyl, our new graphic designer at Xplore Studio!!!

 

Gerda joined us about a month ago in assisting with graphic design, corporate id's, logo's, web design, print ready artwork and branding & advertising for our clients. Gerda not only has years of experience in this field of work, but she did some amazing designs for clients such as Sarie, Old Mutual, Ken Forrester Wines, Linton Park Wines, Scramble Productions, Leisure Travel International, and the list goes on...

 

So, be sure to contact us if you need any of the above services done for your business, a refresher on your website, or even if you just want to meet Gerda.

Marlene 

Tags:

Advertising | Clients | Corporate Identity | General | Graphic Design | Online Marketing & SEO | Websites

Tips on boosting your business

by Admin 25. July 2011 02:39

Jacob Cass, a 23 year old graphic designer is featuring #1 on the Google search engine only by searching a few keyword for his business. “I don’t do any advertising at all” says Cass, “All of my business comes through my Web site”.

What he does possess: a Web site, justcreativedesign.com, that tops the results when you type “freelance graphic designer NYC” and its variations into Google, a feat Cass achieved through back-end fiddling, weekly blogging on design topics and intelligent site architecture.

According to a recent study by Optify, the first three organic (nonpaid) results in a Google search get 58.4 percent of clicks, with more than half of those going to the first entry. As a result, Cass never has to look for work; he claims to receive a half-million site visits a month ,and 15 substantial project leads a week.


If creating your own Web site has been on your someday-maybe list, it may be time to move that to-do up a few spots. If you’re a self-employed or creative professional, you already know that it’s essential to attracting new clients, showcasing your latest work and telling potential customers where to find you. If your career is corporate, a Web site isn’t going to replace Ye Olde Resume, but it’s a great place to showcase what a catch you are for employers.

 

So here it is, quick easy steps to create your own website:

 

STEP 1: Buy your domain name

This is an annual fee to keep your name out there. To host your website on the web, will cost you a minimum monthly fee. Contact Xplore Studio to help you set this up.

 

STEP 2: Map out your content

To improve your site’s visibility, you may also want to link up your Twitter, YouTube, LinkedIn and Facebook accounts.

 

“It’s absolutely crucial that anyone building a personal Web site integrate their social destinations into their site,” says Anthony Zarro, founder and managing partner of Drive Action Digital, a digital marketing agency. “You’re creating content that lives in multiple places that link to one another, which improves your SEO [search engine optimization].”

 

So can putting a blog on your site. As Cass can attest, a news stream rife with target keywords can drive traffic to your site through social media channels and searches. Cass regularly blasts his articles on design topics to the 42,267 Twitter followers who know him as @justcreative.

 

STEP 3: Choose a look and feel

This is where we come in… getting to know you better by sharing thoughts on what works best, what looks great and how to get there. Xplore Studio provide you with a flat image of the website and you decide if it works for you before we do the actual development on it. Xplore Studio also offer setup for WordPress websites and blogs at a minimal rate.

 

STEP 4: Remember, it’s all about you

“Any site, whether it’s a personal or brand site, should be emblematic of who you are,” says Zarro. “It should tell your story the way you want it to be told.”

 

STEP 5: Promote yourself

Once your site is built and optimized, don’t be shy. Put the URL in your e-mail signature and on your social media profiles. Get your friends to “like” it on Facebook and “plus one” you on Google+. If you do blog, send your posts out over your social media channels.

 

Contact Xplore Studio and we can help you to setup all the above at a cost-effective rate!

 

Marlene

 

We give credit to you.com for the above references used

 

 

 

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General | Online Marketing & SEO | Websites

Does your business need a website redesign?

by Admin 8. June 2011 08:14

There are probably dozens and dozens of reasons people supply about why they do (or, gasp! do not) need their website redesigned.

Here are a few of the most likely issues confronting your website, though:

1. Your current Website’s design is outdated.


This is the most common reason, and users know in an instant if a website is up to date or not, simply by the way that it looks. Websites with fuzzy or broken images, hard to read text and outdated layout are often skipped right over as web surfers often automatically assume that the website is years old and will have nothing valuable to offer. Think about it in real-life terms. If you see a dilapidated building on the street, with it’s sign barely hanging on and boarded up windows, are you likely to even give it a second glance, let alone attempt to go inside?

2. People aren’t sticking around.

 

While a design can be up to date aesthetically, it may be lacking in functionality, and so users are getting confused when they first get to the site and subsequently are turned away. Your site needs to immediately demonstrate its purpose. Internet users are impatient and don’t like to search around on pages for what they’re looking for, they want it presented clearly and concisely the moment they arrive.

3. Not enough traffic.

 

Of course, you may find yourself with a nice looking site, and it may even be functional, but you’re just not seeing any traffic. If your site has been around for awhile, a lack of traffic indicates that you’re not doing well with the search engines. This could be caused by the fact that your site wasn’t built correctly, or that you need to work on the content presented therein.

4. Your company has grown.

 

This is one of the better reasons to redesign. Your company is growing, whether in your physical store locations or online, and you need to expand to accomodate this growth.

(Xplore Studio gives credit to ClickNathan)

 

So if you think that your website might be due for a redesign, contact us at Xplore Studio and we can find a cost effective solution that fits your budget.

Andrea

 

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Online Marketing & SEO | Websites

Why Online Marketing is important

by Admin 13. July 2010 05:45

The www as we know it has had phenomenal growth in the past 11 years. During March 2006 the Internet community was estimated at over 1Billion users . Of that total figure South Africa represents 5 million users . These figures in itself is very impressive, but let's compare these figures to the alternative marketing options available to business in South Africa.


Alternative marketing options
 

Television in South Africa is the largest possible source for advertising and at a Combined 17.5mil viewers including SABC Africa, also the most expensive form of advertising. The result is a marketing strategy that is far above the budget of the average business.

Known issues with these types of marketing is to a great extend your return on your investment as these marketing options can be compared to shotgun marketing. The viewers are not targeted audiences and the basic demographics are known by a small sample made by the media company for costing purposes. The main factor that determines your audience is costs. You need to fit a tight budget and compare it with estimates of expected reaction to decide what timeslot your advertisement should be broadcasted. The broadcast usually last for a period of between 5 to 45 seconds and every time it is broadcasted you pay additional costs.


Online Marketing



Online marketing to a great extend has become a science, in that the website that you are able to make live at a very low cost is available to over 1 Billion viewers at any given time. Visitors that end up on your site can be tracked and very accurate user behavior can be drawn up, allowing you to apply improvements to your marketing strategy in a short period of time and then successfully track changes made for further improvements.

The accurate tracking and monitoring of website visitors is what makes online marketing so unique and beneficial. It is to great extend impossible to accurately track the sources of your marketing campaigns with conventional methods but with the online marketing sector you can track successful traffic sources as far as conversion rates and value per visitor is concerned. This enables you to tweak your marketing campaign in order to get better-targeted audiences that increase ROI.


Search Engines


Search Engines are in general compared by to the yellow pages. However this type of comparison is an injustice to the success that are accomplished by a proper search engine marketing strategy. By not being visible on search engines your site virtually becomes like having the Menlyn shopping center in the middle of the Kalahari. People don't know about it nor do they go there. SEO is a vital part of your online marketing strategy because it delivers highly targeted audiences with excellent conversion rates. People that visit your site from a search engine were looking for your services or products.

 

Marlene 

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Articles | Online Marketing & SEO

Introduction to SEO

by Admin 23. June 2010 04:54

What is Search Engine Optimization (SEO)?

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).


Why does my company/organization/website need SEO?

The majority of web traffic is driven by the major commercial search engines - Google, Bing and Yahoo!. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.

Why can't the search engines figure out my site without SEO help?

Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas, the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.


Andrea

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Articles | Online Marketing & SEO

Top 10 reasons to start a blog

by Admin 6. May 2010 03:23

Blogs are getting increasingly popular by the day and for many businesses around the world a blog has become a very powerful marketing tool. As the demand on our side from clients for a blog increases, we thought of giving you the Top 10 reasons to start a blog for your business.

(The below mentioned content is written by Susan Gunelius)

Top 10 reasons to start a blog

1. To Express Your Thoughts and Opinions
You have something to say, and blogs provide a place to say it and be heard.

2. To Market or Promote Something
Blogging is a great way to help market or promote yourself or your business, product or service.

3. To Help People
Many blogs are written to help people who may be going through similar situations that the blogger has experienced. Many parenting and health-related blogs are written for this purpose.

4. To Establish Yourself as an Expert
Blogs are wonderful tools to help bloggers establish themselves as experts in a field or topic. For example, if you're trying to get a job in a specific field or hoping to publish a book on a specific topic, blogging can help legitimize your expertise and expand your online presence and platform.

5. To Connect with People Like You
Blogging brings like-minded people together. Starting a blog can help you find those people and share your opinions and thoughts.

6. To Make a Difference
Many blogs are issue-based meaning the blogger is trying to provide information to sway people's thinking in a certain direction. Many political blogs and social issues blogs are written by bloggers who are trying to make a difference in their own ways.

7. To Stay Active or Knowledgeable in a Field or Topic
Since successful blogging is partially dependent on posting frequency and providing updated, fresh information, it's a perfect way to help a blogger stay abreast of the events in a specific field or topic.

8. To Stay Connected with Friends and Family
The world has shrunk since the Internet has become more accessible. Blogs provide a simple way for family and friends to stay connected from different parts of the world by sharing stories, photos, videos and more.

9. To Make Money
It's important to point out that most bloggers don't make a lot of money blogging, but the potential does exist to generate revenue from your blog with hard work and commitment. There are many bloggers who bring in big bucks. With patience and practice, you can make money through advertising and other income-generating activities on your blog.

10. To Have Fun and Be Creative
Many people start a blog simply for fun. Perhaps a blogger is a fan of a particular actor or loves knitting and wants to share that passion through a blog. One of the most important keys to successful blogging is having a passion about your blog's topic, so you can write prolifically about it. Some of the best and most interesting blogs started out as blogs that were written just for fun and to give the blogger a creative outlet.

Andrea le Roux

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Articles | Online Marketing & SEO


Please send your queries or any info directly to info@xplorestudio.co.za and we will contact you as soon as possible.

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